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Retailers selling diary products at more than MRP

I stay in Mulund, Mumbai at the given address. It is unbelievable that retailers have guts to sell items above the prescribed MRP. This loot of customers is happening even today and in a city like Mumbai, where law and order is strictly implemented in our country.

The details of the retailer in question are below. I confirm, I have been charged extra Everytime, in the name of cooling charges for every milk and milk products kept at the shop. Since there is no alternative in the nearby locality, this shopkeeper is taking undue advantage of the situation and exploiting consumers.

Vijay Dairy, Veena Nagar, LBS Marg, Mulund West, Mumbai 400080

My sincere request is to take strict action and levy heavy fine against this shopkeeper and help us consumers save our hard earned money. I also want to add, the value of the item mentioned is small for each person ; however given milk and milk products are consumed daily and by 1000s of customers in the locality, the illicit income earned per day by the shopkeeper is approximately Rs 1000-1500/- in cooling charges, as per my estimate, this suggests at least (conservative estimate) 3,00,000/- Rs of illicit income per year. ( factoring vicinity household and 50% marketing share )

In case any other information is required from me, please let me know.

Vinod Patil
Mulund, Mumbai 400080, Maharashtra
Email: vxxxxxxxxxx8@gmail.com



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